Our world is changing rapidly because of Internet. Search Engines are updating their algorithms to give more priority to the mobile friendly websites. People are expecting to get free Wi-Fi wherever they go so that they can easily access their emails, share photos on social media and download important files on their mobile.
If you walk through the market today, you will see that businesses are constantly offering new things to their customers and to attract new customers like; sale, discount vouchers, special exchange offers etc. The business environment is getting more and more complicated because the customers are now more conscious to pricing and always want something extra added value or service.
There are 3.26 billion internet users as at December 2015; that’s over 40% of the world population.
Smarter businesses today know very well what to do to get a significant return on investment. In the era of Smartphones and tablets, offering free services like free Wi-Fi can generate a lot of opportunities for the businesses. It helps to attract new customers and retain the existing ones by providing them something valuable.
Here are some of the top reasons to give free Wi-Fi to your customers
Minimum Investment and High ROI
Installing Wi-Fi for your business may seem a costly offense for you, but in reality, it is not. Most of the broadband Wi-Fi connection pricings are affordable these days, eir Business provide this service with their Advantage WiFi service for €40 (approximately $45). The Wi-Fi price may vary, but that depends on the price from your local ISP providers. However, it should not be over $50. This is just a fraction, if you compare it with the money that it will be generating.
Providing extra value to your Customers
Today, customers have high demand. They always want something extra in return. With the availability of free Wi-Fi in public places like hotels, restaurants, shopping malls, pubs, churches, public transport like bus terminals and railway stations, people expect to get free Wi-Fi wherever they go, and your businesses should take advantage of this. Those who don’t accept this trend and don’t provide free Wi-Fi to allow their customers to get connected to the internet, are in huge disadvantage compared to their competitors. Recent researches have shown that 3 out of 10 people leave a venue if it doesn’t have free Wi-Fi access.
Increases the Time Spent on the Premises
Another big advantage of providing free Wi-Fi is that it increases the time spent on the premises. According to recent business surveys, more than 62% of the businesses said that after introducing free Wi-Fi, customers began to spend more time on their premises. This helped them to increase their revenue by more than 50%. You are probably thinking how more time spending relates to more revenues. You think that the customers will just hang around and do their work, without spending any money. Well, you are wrong! Most business owners have revealed that providing free Wi-Fi facility has helped them increase their sales. Businesses such as hotels, restaurants, bars, gym and coffee shops can benefit a lot from this.
Helps to differentiate your Business from your Competitors
A few years ago, price and quality were the just two things that differentiated each business from their competitors. But now things have changed because of the technological advancement. Now, every business is providing the best quality service at low prices. They are also offering special discounts, coupons and also free delivery. So, how can you stand up from the crowd and make your impact? – The solution is probably providing extra services like free Wi-Fi to them. This will give you a huge advantage.
Great Opportunity to Collect the Consumers’ Data
Free Wi-Fi hotspots requires a special registration for the new users. They have to provide their basic details like name, phone number, address etc. This data is highly valuable for marketing purposes. You can use this data to connect to the customer on a personal level. One of the best ways to use this data is through email marketing. You can use various email marketing tools like MailChimp and Aweber to manage your subscribers easily.
Attracting New Customers
If you get to know your customers, they will also spread this message to their friends and relatives, which can get you a potential customer.
Increased Search Engine Visibility
Have you ever wondered why big companies like Facebook are setting up free Wi-Fi Hotspots designed to provide free access to their websites? Because it will give them more traffic, which will result in increased revenues. This is also a great way to improve the search engine visibility of a new Website.