Businesses have traditionally relied on printed marketing materials such as brochures to attract attention to their products or services. Even in the age of the internet, printed brochures are useful for expanding your visibility and promoting your company. Brochures give detailed information, or they can promote a specific set of products with key features and benefits. Brochures speak to customers that may be trying to decide between your products or those of a competitor.
Brochures are used by businesses of all sizes to reach out to customers and potential customers. Despite the internet, there is still a place for printing services and printed marketing collateral. Here’s what you need to think about when you are designing a brochure for your business.
1. Be Creative and Innovative
There are plenty of brochures out there that do not work particularly well to attract attention. When you are designing a brochure make the best of your investment and be creative, original, and innovative. Use beautiful images and make good creative use of headlines. Start with an original idea for the main concept of the brochure and work with this in mind all through the project.
2. Pick the Right Paper
Work with specialist printing companies for your brochure printing so you can choose the best paper for your needs. Using a better quality paper creates a professional impression and helps your brochure stand out. Choose the right inks and the right finish to the paper to create the look you are seeking.
3. Choose the Right Resolution
Make sure that the images are the correct size and high quality. Check with the printers what is required in terms of resolution and file type. You also need to account for the bleed, which is the space beyond the borders of the design.
4. Design Effectively For an Event
One of the main reasons why companies print brochures is to have them for a trade show, conference, or exhibition. This is a good idea, as brochures fill display stands and exhibitions stands in order to give people more information about your business. Make sure that all your printed marketing materials are easily identifiable as coming from your company, and try to create a cohesive image at your exhibition stands.
5. Choose Enticing Content
Give your brochure some substance. Your content needs to be interesting and have value for your audience. Simply printing brochures for the sake of having something to hand out is a wasted opportunity. Think about using your brochure as a means of attracting attention, giving your audience answers to their questions, and demonstrating why you are the best company to meet their needs.